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privacy policy

This privacy policy tells you what information we collect and how we may use it as well as the steps we take to ensure that it is protected.




This website, and the content, features, and services offered on this website,, (collectively, the Website), are owned and/or operated by Regina Zilin. Bmbshxll is committed to respecting your online privacy and recognises your need for appropriate protection and management of information you share with us.  Bmbshxll has established this privacy and security policy (Privacy Policy) to let you know what information we may collect from you on the Website and how we may use and share that information.  Please take a moment to review the terms of our Privacy Policy. By using the Website, you agree to accept the terms of our Privacy Policy as well as our Terms and Conditions, which are hereby incorporated into the Privacy Policy by reference.  If you do not agree to the terms of this Privacy Policy, please do not use the Website.  Except as expressly provided herein, this Privacy Policy applies only to information that we collect on the Website and does not apply to information which we may collect by other means.


References to Personal Information shall mean any information that may be used to identify an individual, including, but not limited to, first name, last name, age, gender, company, email address, mailing address, telephone number, city, state, postal code, country of residence, and credit card information.

In general, you can visit the Website without telling us who you are or revealing any Personal Information about yourself. However, in order to book a workout on the Website, we require you to register for an account and provide certain Personal Information. Of course, should you purchase any products on the Website, we will collect Personal Information from you, which we will use to fulfill your order and for other purposes consistent with this Privacy Policy.

We may also collect certain demographic information, such as gender or age, and information about your interests and preferences (Preferences Information).  In many cases, your providing such demographic and Preferences Information together with your Personal Information is optional. In other cases, such as online surveys, we collect this information on an anonymous basis. However, if we link any demographic or Preferences Information to any Personal Information, then such demographic and Preferences Information will be treated as Personal Information under this Privacy Policy.

For some features of the Website, you may be able to submit information about or from third parties.  For example, if you wish to e-mail an article from the Website or send information about an interesting product to a third party, you will submit the third parties Personal Information, or if you make a purchase for a third party on the Website and want it shipped directly to the third party, you may submit the third party’s Personal Information.  Bmbshxll will use and store any such Personal Information that we collect from you about a third party to carry out your request and for our own internal marketing purposes.


From time to time, Bmbshxll may collect general, non-personal, statistical information about the use of the Website, such as how many visitors visit a specific page on the Website, how long they stay on that page and which hyperlinks, if any, they click.  We collect this information through the use of cookies and other tracking technologies, which are discussed in greater detail below.  We collect this information in order to determine which areas of the Website are most popular and to enhance the Website for visitors.  We may group this information into aggregate visitor data in order to describe the use of the Website to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. Bmbshxll may also group demographic and Preferences Information and responses to surveys that we collect from visitors into aggregate data for the same purposes.  However, please be assured that this aggregate data will not be disclosed together with your Personal Information under these circumstances.


With respect to the Personal Information and Preferences Information we collect, we may retain and use that information for several purposes. For example, we may use your Personal Information and Preferences Information in order to process and fulfill any purchases you make on the Website (including any customary follow-up or confirmation communications regarding such purchases), process your catalog requests, enter you into sweepstakes you request, establish an account for you, respond to your questions, as well as send e-mails to our mailing list subscribers. We may also use Personal Information and Preferences Information to ensure compliance with our Terms and Conditions, other policies, and applicable laws.  We use your e-mail address as a customer identifier on the Website.  In addition, we may send you periodic communications by e-mail or regular mail, such as news updates, special promotional offers, or information on our products or services which we determine may be of interest to you.  

Bmbshxll has not and will not share or sell your Personal Information and Preferences Information with third parties for their direct marketing purposes. However, we may disclose your Personal Information and Preferences Information to third parties for other purposes, as set forth in this Privacy Policy.

We may sometimes use other businesses to perform certain services for us, such as maintaining the Website and our mailing lists, processing orders and delivering products, sending postal mail and providing marketing assistance and data analysis. We may provide Personal Information and Preferences Information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties.

As AS COACHING develops, we may buy other businesses or their assets or sell our business assets. Personal Information and Preferences Information is generally one of the business assets involved in such transactions. Thus, in the event that Bmbshxll or all of its assets are acquired, Personal Information and Preferences Information would be one of the transferred assets.

Bmbshxll fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities, and may in its sole discretion disclose Personal Information and Preferences Information, as well as other information about users, to satisfy any law, regulation, subpoena, or government request, or in connection with litigation.  Bmbshxll reserves the right to release Personal Information and Preferences Information, as well as other information, about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms and Conditions, even without a subpoena, warrant or court order, if we believe in our sole discretion that such disclosure is necessary or appropriate to operate the Website, or to protect the rights or property of Bmbshxll, its affiliates, or any of their officers, directors, or employees, agents, third party content providers, suppliers, sponsors, or licensors. Bmbshxll also reserves the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful.


You can change or update your Personal Information and Preferences Information on the Website by accessing your account page.


Bmbshxll intends to take reasonable and appropriate steps to protect the Personal Information and Preferences Information that you share with us from unauthorised access or disclosure. When you transmit Personal Information and Preferences Information to our servers, your information is protected by both a firewall, a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network, and industry standard secure socket layer (SSL) encryption.  Unfortunately, no data transmission over the Internet or stored on a server can be guaranteed to be 100% secure.  As a result, while we strive to protect your Personal Information, Preferences Information, and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your Personal Information and Preferences Information.

If you create an account on the Website, you may be asked to choose a password for your account, in which case your online account information shall be protected by your password.  We recommend that you do not disclose your password to any other person.  You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account.

Credit card information collected by Bmbshxll is encrypted through SSL before it is transmitted over the Internet.


If this Privacy Policy does not answer your questions about our data practices, please contact us by email at

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